FTR Apparel teamed up with Dennis from the Building Men podcast to form a joint sponsorship intended support and further the missions of both organizations. Building Men was founded by Dennis Morolda after his experience as a Middle School Principal where he realized boys today are really struggling to define and develop a healthy sense of masculinity. Dennis' purpose is to teach men what it means to be a man and to help men achieve more than they ever thought they were capable of by encouraging them to go one step further than they think they can.